Three concepts based on Patagonia's lifestyle and consumer needs.
Research, Product Design,
Develop 3 concepts for Patagonia
Designs should fit within the company’s value set, reiterating their commitment to sustainable, thoughtful design. The ‘products’ should also make a statement in the market. Ensure that the general direction is in keeping with the target value set and considerate of areas such as frame of reference, lifestyle fit and consumer needs (met & unmet).
Explored the user experience to define the design direction by investigating the feeling behind Patagonia’s line of products.
Also defined the consumer by considering the frame of reference, immersing myself in their feelings, emotions and concluding what the causes are that drive the brand.
After understanding Patagonia's target user inside and out, I used this knowledge to generate ideas based on problems the user faces when out hiking extreme trails (mainly based in America and Canada).
Users may not know how much water to take with them vs. supplying themselves at a water source along a hiking trail. Users may find themselves in an emergency situation from over estimating nearest water source, drinking too much, poor planning, circumstances changing etc. finding themselves in a situation of severe dehydration. The solution to this problem is a pocket sized product that helps to navigate the user to the nearest water source in case of emergency or to refill/restock water supply. It gives the user clear direction of how far they need to travel to allow them to calculate how much water they need to reserve / consume. Uses an E-ink display and soft fabric to separate it from being technologically visual to fall in line with Patagonia's brand by having a sustainable look away from plastic.
Focuses on inexperienced extreme hikers not knowing what type of food to bring, over packing / under packing and/or not bringing enough food with them for a well balanced diet. This could lead to a lack of energy, heavy bag and filling the bag with unnecessary weight. The solution is for Patagonia to sell compressible food packs for customers who are unsure on what to bring / pack for their trip. The user simply rips the lid, fill with hot water and expands for a large eating area. It can then be compressed back down and placed on top of each other for minimal space. Patagonia will generate the perfect amount of food all with labels clearly indicating what to eat and when with no leftovers.
Focuses on people not drinking enough water when hiking. The thirst response diminishes in cold weather by up to 40%, even when dehydrated and the body also uses large quantities of water in hot climate, causing unnecessary fatigue and energy loss without the user even knowing it. The solution is a smart, subtle drinking reminder that tracks when they last stopped to rehydrate. It considers the temperature, type of trail and how fast the user is moving to decipher how often they need to be drinking. It uses GPS / accelerometer to determine how many minutes it has been since they last took a drink from the moment they stopped moving to remind them its time to have another sip to stop them from over consuming / under consuming. It is threaded onto the shoelace and fits comfortably pressed against the shoe to send soft vibrations through to the foot and is also in constant eye line throughout the walk which will also trigger subconscious reminders, leaving the user with more energy than intended by consuming the correct amount of water.